Take note that ByteDance enables marketers to focus on TikTok ads to users aged 13 and above by way of its marketing resources, but these applications only demonstrate audience data for users aged 18 and higher than.

Go global: see how Hong Kong’s present “point out of digital” compares with connectivity in other countries by reading our flagship Digital 2024 Global Overview Report, which incorporates many hundreds of slides of world digital data, and our in-depth Evaluation of what these figures may imply for you.

On the other hand, as we observed in the Facebook section previously mentioned, modifications inside the audience attain figures published in Meta’s ad organizing resources tend not to necessarily correlate with In general alterations in its platforms’ Lively person bases.

A brand new indication convention has become adopted for the entire number of the economic account since June 2023. From then on, an increase in monetary non-reserve belongings/reserve assets is indicated by a beneficial price when a decrease in monetary non-reserve belongings/reserve belongings is indicated by a adverse price.

Being a result, variations in advertisement get to may well not essentially show any alter during the System’s overall user foundation.

Notice: Meta’s marketing methods only publish audience gender data for “feminine” and “male” users.

One example is, buyer investigate results printed by GWI frequently offer very a different photograph of X use by gender as opposed with X’s individual audience data.

Nevertheless, it’s vital that you strain that these marketing reach figures are usually not the same as regular monthly Lively user figures, and there may be significant discrepancies between the scale of X’s advertisement viewers and its overall active consumer base.

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Permit’s get a more in-depth evaluate what the latest numbers inform us, commencing with a few important context concerning the inhabitants of Hong Kong.

But Regardless of these caveats, Meta’s advertisement reach data however provides precious insights into how Fb use is evolving.

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Nevertheless, it’s worthy of noting that X infers its customers’ gender, by pengeluaran data hk 2024 analysing signals like the identify that users enter within their profile, and their broader activity about the System.